Digital Marketing for Dentists: 7 Strategies That Actually Get New Patients
Well, we live in a world where every industry needs a strong online presence to grow its business. So, if you are thinking of growing your dental business, then you must know the best seven marketing strategies that can actually help your business grow at a higher rate and attract new patients.
Whether you run a private dental clinic or a multi-location practice, let’s learn digital marketing for dentists and stay competitive in the market.
Table of Contents
What is Digital Marketing in Dentistry?
Google Business Profile Optimisation
SEO for Dentists
Social Media Marketing
Building a High-Converting Website
Email Marketing for Dentists
Content Marketing That Builds Trust
Paid Advertising for Faster Results
Online Reputation Management Tips
Final Thoughts
What is Digital Marketing in Dentistry?
Digital marketing is the use of internet platforms, resources, and tactics to advertise goods or services. In dentistry, it involves optimising digital channels like websites, SEO, social media, email, and paid ads to promote dental services and grow the number of patients.
1.Optimise Your Google Business Profile
Your Google Business Profile (GBP), previously Google My Business (GMB), is the most crucial internet marketing for dentists to attract new customers. Suppose you are online searching for a dental clinic near your location. Then, a map pack featuring the top local dentist listing is shown on Google. This is all because of a strong GBP.
How to Optimise?
Make sure your practice name, address, and phone number (NAP) are accurate and the same on all platforms.
Select the right business category (in your case, it’s a dentist)
Include high-quality images of the clinic, treatment, or your expert team.
Include your business hours, services, and website information.
Encourage your patients to leave positive reviews.
Regularly post updates and promotions.
Benefits
Improves your visibility in local search results
Builds your clinic’s credibility
Attract potential customers or patients
2.Leverage Search Engine Optimisation (SEO)
Proper SEO optimisation of your online dental business is essential to achieving higher rankings on Google and showing up in search results. It helps your website move up in search engine results, so people looking for dentists in your area will be able to see it more closely.
How to Optimise?
Optimise the content of your website with relevant keywords
Build high-quality backlinks to your website
Make sure the interface of your website is clear and easy to use.
Add location-specific keywords
Benefits
Improves the website’s organic traffic
Higher visibility to potential patients
Improved brand authority
3.Social Media Marketing
Dental care isn’t just clinical; it’s personal. You can share your writing, images, or video content on social media platforms like Facebook, Instagram, YouTube, Twitter, and TikTok to build a strong community with people on social media.
How to Optimise?
Share oral health tips- either by posting videos or blogs.
Post a behind-the-scenes clip of your team
Select the right social media platform for online marketing for dentists according to your target audience.
Post before-and-after images on your social media account
Stay connected with your audience or patients by replying to their comments & reviews.
Benefits
Increase brand awareness
Potential for generating leads
Interaction with existing customers
4.Build a Great Website
Okay! With strong SEO, you must have attracted traffic, but your website is responsible for converting your visitors into booked appointments. Basically, a website is your online storefront, and a poor website can affect your conversion rates. It must be user-friendly, aesthetically pleasing, and easy to use.
How to Optimise?
Mobile-responsive design (as most of the users use their mobiles to search for a particular dental clinic)
Fast loading speed
Engaging CTA’s like “Book Now” or “Contact Now”
Online booking functionality
Provide clear & reliable information about your services, contacts, and pricing.
Display your authentic client testimonials, credentials, and case studies.
Benefits
Improve your online business reputation
Increase trust and credibility
Increase your conversion rates
5.Email Marketing
Email is one of the best marketing methods for Return on Investment. It saves you money and keeps your patients engaged between sessions. Email marketing is the most vital aspect of digital marketing for dentists and can be used to nurture leads, engage existing patients, reduce cancellations, and promote special offers.
How to Optimise?
Send appointment letters via email to the patients
Promote seasonal offers
Creating targeted email campaigns varies from patient to patient
Use email marketing tools to check tasks and track results
Offer valuable content or oral tips
Benefits
Increased patient engagement
Build a strong engagement with existing patients
Improved retention
6.Content Marketing
You know that starting with your dental blogging can build trust and improve SEO. Create and post helpful and informative content via blogs, articles, or videos. Make sure your content includes patients' pain points, their practical solutions, and answers to their dental questions. It’s a long-term strategy in digital marketing for dentists that pays off by attracting organic traffic from search engines.
How to Optimise?
Maintain a regular schedule for posting engaging and informative content.
Address common dental concerns & questions
Include relevant keywords to improve the visibility of your content across different search results.
Builds your trust among customers or patients
Benefits
Improve traffic on your website
Improve your search engine rankings
Build authority among patients or visitors
7.Invest in Paid Advertising
Doesn’t have time for that long process? Don’t Worry! We have a solution. We understand that SEO takes time, but you want quick results. For that, you need to run paid campaigns. Google Ads can place your dental clinic at the top position on Google. With this internet marketing for dentists strategy, you can increase traffic on your website.
How to Use?
Use Google Ads for local search terms
Use social media ads to reach people with specific dental issues
Track your results
Optimise your campaigns to increase ROI
Benefits
Enhance website traffic
Target-specific services (teeth whitening, root canal, surgery, etc.)
Attract patients who are looking for dental help.
Bonus Tip: Online Reputation Management: Let your Reviews Do Magic!
Your patient reviews are crucial in influencing new patients to visit your clinic. According to a survey, almost 84% of users trust online reviews before visiting a place or trying its services. Proactive reputation management supports your business in building credibility with customers.
Ask your patients to leave positive reviews
Respond to each review (either positive or negative) sincerely
Monitor your review platform daily
Hire a professional reputation management team like Growth Local that will help your business build a strong reputation.
Conclusion
Implementing the best digital marketing for dentists strategies is not just about spreading your business name, but mainly about attracting new patients to your clinic.
Well!! Out of seven, which marketing strategy is the most important to find new patients? The answer is all of them. Yes, all of these techniques need to be implemented correctly to drive more action or patients to your clinic.
Are you worried about your dental online reputation management? Contact our Growth Local team for customised marketing solutions to grow your business online.
